I believe that making something fun can change someones behavior. People are very lazy and will take the easy way out which would be the escalator.If you make the staircase a more fun, new way to go up or down the steps people will most likely use the stairs because fun will in most cases trump laziness. Society is all about exercise and fitness, everyone wants to be in shape but not everyone will put in the effort to make it happen so they will take the easy way out every time unless its a fun way to do it.